Our Journal

Insights & Ideas

Perspectives on design, digital strategy, and building brands that move people — straight from our studio.

Design
Apr 15, 2025 5 min

The 7 Design Principles Every Modern Web Agency Swears By

From hierarchy to whitespace — the foundational principles that separate award-winning work from the noise.

SEO
Apr 8, 2025 7 min

Core Web Vitals in 2025: What Still Matters and What Doesn't

Google's algorithm keeps shifting. We break down which signals are worth optimising for and which are just noise.

Social Media
Mar 30, 2025 4 min

Short-Form Video Is Not a Trend — It's the New Homepage

Your 30-second Reel is now doing more for brand awareness than any landing page you've ever built. Here's why.

Development
Mar 18, 2025 9 min

Why We Moved Three Client Sites from WordPress to Astro

Performance, developer experience, and client happiness — what actually happened when we made the switch mid-project.

Strategy
Mar 5, 2025 6 min

Pricing Your Agency Services Without Leaving Money on the Table

Value-based pricing sounds great in theory. Here's a practical model for actually implementing it without awkward client conversations.

Design
Feb 22, 2025 5 min

Dark Mode Isn't Just a Toggle — It's a Design Statement

Designing for dark mode requires rethinking contrast, depth, and emotion from the ground up. Here's our process.

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